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"To become a global preferred partner in supplying chemicals"
Our strategy is based on the evaluation of the responses and needs of each of our businesses. Our future is shaped by the scarcity of raw materials and competition in industries, shift of industry towards the developing countries, demographic growth and its related topics as water shortage, health care and need for food.
CREATING A LONGTERM SHARED VALUE
Strategy
The KAIDA YISHENG Group strategy is based on the market attractiveness and the competitive position of each of its individual business units on the one hand and on the impact of global megatrends, such as climate change, scarcity of virgin raw materials, demographic growth, on the other.
People are not interested in products only. They’re particularly interested in a benefit. Only products that provide a benefit will be in demand.
The implementation of this strategy will not only make a stronger KAIDA YISHENG, but will also allow contributing to solving some of the above mentioned global challenges.
The resulting global business strategy for the group can be summarized as follows:
- Continue the ongoing portfolio optimization
- Strive for top tier performance for each of the businesses
- Make sustainability and innovation the driving force
- Increase our presence in faster-growing economies
- Reinforce service orientation
- Create value |
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